Name
A. Win Patient Loyalty without Breaking the Bank
Date & Time
Thursday, October 29, 2026, 2:30 PM - 3:10 PM
Speakers
Jeffrey Flynn, CASC, President, New York State Association of Ambulatory Surgery Centers; Administrator and Chief Operating Officer, Gramercy Surgery Center
Kelly Segura, RN, Director, Nursing, CenterPoint Surgical
Branden Nelson, MSN, MBA, RN, CNL, Ambulatory Services Administrator, Sutter Surgery Center Division, Sutter Sierra Surgery Center
Tammy Straub, MSN, RN, APRN, CNOR, NEA-BC, Vice President, Ambulatory Surgery Center Operations, Jefferson Health
Jeffrey Flynn Branden Nelson
Description

As patients gain more choice, loyalty must be earned efficiently. This panel examines affordable ways organizations can improve the patient experience, strengthen relationships, and encourage repeat care. Leaders share practical tactics across communication, access, and service design that build lasting loyalty while keeping costs under control.

Location Name
Vevey Ballroom
Full Address
Swissotel Chicago
323 E Wacker Dr
Chicago, IL 60601
United States
Session Type
Keynote Panel
Moderated by
Scott Becker, JD, Founder and Chief Content Officer, Becker's Healthcare; Partner, McGuireWoods LLP
Moderator Email Address
sbecker@beckershealthcare.com
ASC: Topic Tags
Service Line Growth, Revenue Cycle + Financial Management, Leadership