Name
03. ASC Marketing: What Works and What Doesn't
Date & Time
Friday, October 30, 2026, 12:25 PM - 1:05 PM
Speakers
Cheryl Zapata, Chief Development Officer, Texas Back Institute
Judith Kazy-Garey, MA, Executive Director, Algonquin Road Surgery Center
Description

As competition for patients and surgeons intensifies, ASC marketing must be smarter and more targeted. This panel examines what marketing strategies actually work, what falls flat, and why. Leaders share lessons on branding, digital outreach, physician referrals, and patient engagement to drive volume without wasted spend.

Session Type
Panel