Name
E. ASC Marketing: What Works and What Doesn't
Date & Time
Friday, October 30, 2026, 3:40 PM - 4:20 PM
Speakers
Judith Kazy-Garey, MA, Executive Director, Algonquin Road Surgery Center
Ramis Gheith, MD, MS, BSN, FASA, Chief Medical Officer, Dxtx Pain & Spine
Neeraja Kikkeri, DDS, Owner and Chief Financial Officer, North Texas Team Care Surgery Center
Rob Kollin, MS, Healthcare Management, MS, Positive Organizational Development, Lecturer, Health Policy and Management, College of Public Health and Health Sciences, Kent State University
Ramis Gheith, MD, MS, BSN, FASA, Chief Medical Officer, Dxtx Pain & Spine
Neeraja Kikkeri, DDS, Owner and Chief Financial Officer, North Texas Team Care Surgery Center
Rob Kollin, MS, Healthcare Management, MS, Positive Organizational Development, Lecturer, Health Policy and Management, College of Public Health and Health Sciences, Kent State University
Description
As competition for patients and surgeons intensifies, ASC marketing must be smarter and more targeted. This panel examines what marketing strategies actually work, what falls flat, and why. Leaders share lessons on branding, digital outreach, physician referrals, and patient engagement to drive volume without wasted spend.
Location Name
Montreux 1
Full Address
Swissotel Chicago
323 E Wacker Dr
Chicago, IL 60601
United States
323 E Wacker Dr
Chicago, IL 60601
United States
Session Type
Panel
Moderated by
Giles Bruce, Assistant Editor, Becker's Healthcare
Moderator Email Address
gbruce@beckershealthcare.com
ASC: Topic Tags
Service Line Growth, Strategic Planning, Data Analytics