Name
03. Winning Member Trust: New Playbooks for Engagement, Transparency, and Lasting Loyalty
Date & Time
Tuesday, November 3, 2026, 9:20 AM - 10:00 AM
Speakers
Dennis Depenbusch, Director, New Ventures Initiative, Blue Cross and Blue Shield of Kansas, Inc.
Sheri Johnson, Former Vice President, Member Enrollment and Billing, UCare
Kevin Knight, Chief Marketing Officer, Sidecar Health
Erin Weber, Chief Policy and Research Officer, CAQH
Sheri Johnson, Former Vice President, Member Enrollment and Billing, UCare
Kevin Knight, Chief Marketing Officer, Sidecar Health
Erin Weber, Chief Policy and Research Officer, CAQH
Description
Member trust is becoming a defining competitive advantage for health plans. This panel explores new playbooks for engagement, transparency, and loyalty, from clearer communication and digital access to personalized support. Leaders discuss how building trust improves retention, satisfaction, and long-term performance in an increasingly consumer-driven health insurance landscape.
Session Type
Panel
Fall Payer: Topic Tags
Strategic Planning, Leadership, Member Engagement