Name
7. Digital Marketing in 2026: The Most Interesting Ideas to Make a Difference
Date & Time
Wednesday, October 1, 2025, 9:20 AM - 10:00 AM
Speakers
Ryan Angelo, Director, Integrated Marketing, Sanford Health
Meredith Herzing, Senior Communications Manager, Digital Engagement, Kaiser Permanente
Hillery Shay, MBA, Senior Vice President, Communications and Chief Marketing and Experience Officer, Children's Minnesota
Rachel Felix, Senior Vice President and Chief Marketing and Growth Officer, Boston Medical Center Health System
Meredith Herzing, Senior Communications Manager, Digital Engagement, Kaiser Permanente
Hillery Shay, MBA, Senior Vice President, Communications and Chief Marketing and Experience Officer, Children's Minnesota
Rachel Felix, Senior Vice President and Chief Marketing and Growth Officer, Boston Medical Center Health System
Description
The future of healthcare marketing is evolving fast, and staying ahead means embracing new technologies and strategies. This session explores how AI-driven personalization, AR/VR experiences and innovative social media approaches are transforming patient and community engagement. Experts will discuss key challenges, from data privacy and platform algorithms to measuring digital campaign impact. Attendees will walk away with practical insights to build future-ready marketing strategies that drive meaningful connections in a rapidly changing digital world.
Location Name
Grand G (East Tower - Ballroom Level)
Session Type
Panel
Moderated by
Erika Spicer-Mason, MPH, Custom Content Manager and Writer/Editor, Becker's Healthcare