Name
1. How Healthcare Marketing Leaders Use Generative AI
Date & Time
Wednesday, October 1, 2025, 11:25 AM - 12:05 PM
Speakers
Andrew Chang, Chief Marketing Officer, UChicago Medicine
William "Skip" Hidlay, Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center
John Eckroth, System Vice President, Digital Marketing and Technology, Endeavor Health
Tom Neumann, MBA, Interim Chief Marketing Officer, Cleveland Clinic
William "Skip" Hidlay, Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center
John Eckroth, System Vice President, Digital Marketing and Technology, Endeavor Health
Tom Neumann, MBA, Interim Chief Marketing Officer, Cleveland Clinic
Description
AI is revolutionizing healthcare marketing, offering new ways to personalize content, enhance patient outreach and streamline campaigns. This session explores how generative AI is shaping marketing strategies while tackling challenges like data privacy, accuracy and team adoption. Experts will share practical insights on leveraging AI-driven tools to create impactful, innovative and efficient marketing initiatives that connect with patients and drive results.
Location Name
Grand Ballroom (East Tower - Ballroom Level)
Session Type
Panel
Moderated by
Alan Condon, Editor in Chief, Becker's Healthcare
Topic Tag
Leadership
Moderator Email Address
acondon@beckershealthcare.com