Name
10. The Hospital and Health System Marketing Campaign and Budget Trends Defining the Next 12 Months
Date & Time
Wednesday, October 1, 2025, 11:25 AM - 12:05 PM
Speakers
David Simpkins, Chief Marketing Officer, Rochester Regional Health System
Hernando Ruiz-Jimenez, Chief Marketing and Communications Officer, Geisinger
Brian Deffaa, Former Chief Marketing Officer
Hernando Ruiz-Jimenez, Chief Marketing and Communications Officer, Geisinger
Brian Deffaa, Former Chief Marketing Officer
Description
Healthcare marketing is evolving, and staying ahead means adapting strategies and budgets to match shifting trends. This session explores how digital transformation, patient-centric campaigns and social media influence are shaping outreach efforts. Experts will discuss balancing marketing spend with measurable results, optimizing digital advertising and tracking ROI in a rapidly changing landscape. Attendees will gain actionable insights to align their marketing strategies with industry trends and make smart budget decisions that drive growth and engagement.
Session Type
Panel