Name
7. Digital Marketing Team Overhaul: What Health Systems and Hospitals Need Today
Date & Time
Wednesday, October 1, 2025, 2:10 PM - 2:50 PM
Speakers
Jaideep R. Deshpande, MBA, Executive Director, Strategy and Marketing, College of Dentistry, University of Illinois Chicago
Susan Fiorella, Chief Strategy and Communications Officer, Mid-Atlantic Permanente Medical Group, Kaiser Permanente
Kalee Hildreth, Executive Director, Marketing Operations, UChicago Medicine
Richard Beatty, MBA, Executive Vice President, Ninala Medical Center
Erika Putinsky, Vice President, Brand and Digital Marketing Strategy, Emory Healthcare
Susan Fiorella, Chief Strategy and Communications Officer, Mid-Atlantic Permanente Medical Group, Kaiser Permanente
Kalee Hildreth, Executive Director, Marketing Operations, UChicago Medicine
Richard Beatty, MBA, Executive Vice President, Ninala Medical Center
Erika Putinsky, Vice President, Brand and Digital Marketing Strategy, Emory Healthcare
Description
Healthcare marketing is evolving, and teams must adapt to keep pace. This session explores the skills, roles and structures needed to build agile, data-driven marketing teams that effectively engage diverse audiences. Experts will discuss strategies for integrating digital expertise, leveraging advanced analytics and fostering cross-department collaboration. Attendees will walk away with actionable insights to strengthen their marketing teams, enhance patient engagement and drive measurable growth.
Location Name
Grand G (East Tower - Ballroom Level)
Session Type
Panel
Moderated by
Paige Twenter, Assistant Editor, Becker's Healthcare