Name
2. Digital Playbooks to Succeed in Competitive Markets
Date & Time
Thursday, October 2, 2025, 8:35 AM - 9:15 AM
Speakers
Kristen Dubesky, Vice President, Data, Penn Medicine, University of Pennsylvania Health System
Michael Hasselberg, PhD, Chief Digital Health Officer, University of Rochester Medicine
Tesha Montgomery, RN, MHA, FACHE, Senior Vice President, System Patient Access, Houston Methodist
Michael Hasselberg, PhD, Chief Digital Health Officer, University of Rochester Medicine
Tesha Montgomery, RN, MHA, FACHE, Senior Vice President, System Patient Access, Houston Methodist



Description
Succeeding in today’s competitive healthcare landscape requires smart digital strategies. This session explores how organizations are using telehealth, patient engagement platforms and data analytics to improve care and streamline operations. Experts will discuss best practices for creating differentiated value, fostering innovation and adapting to shifting market dynamics. Attendees will gain actionable insights to develop and execute digital playbooks that drive growth, strengthen market position and enhance patient experiences.
Session Type
Semi-Keynote Panel