This session will explore the critical aspects of crafting and implementing digital strategies that enhance patient engagement and meet ever-evolving expectations in healthcare. Personalized expereinces that provide a more seamless and personalized experience in healthcare utilizing digital touchpoints such as online scheduling, virtual care, and patient portals will be discussed. Tune into ideas around a focus on leveraging technology to streamline patient journeys making them more convenient and efficient. Attendees will walk away with valuable insights on using digital tools to drive better patient engagement and foster an improved overall healthcare experience.