Name
05. The CIO-Chief Marketing Officer Alliance: Driving Growth through Digital Strategy
Date & Time
Monday, September 14, 2026, 8:50 AM - 9:30 AM
Speakers
Thomas Bentley, RN, BSN, Chief Information and Digital Transformation Officer, Ohio State University Wexner Medical Center
William "Skip" Hidlay, Chief Communications and Marketing Officer, Ohio State University Wexner Medical Center
William "Skip" Hidlay, Chief Communications and Marketing Officer, Ohio State University Wexner Medical Center
Description
CIOs and Chief Marketing Officers explore how stronger collaboration accelerates growth through digital strategy. This panel examines aligning technology, data, and consumer insights to enhance patient acquisition, engagement, and brand loyalty while balancing cybersecurity, analytics, and innovation to deliver seamless, personalized healthcare experiences at scale.
Session Type
Fireside Chat
HIT + DH + RCM: Topic Tag
Patient Engagement / Marketing, Strategy, Leadership, Strategic Planning, Service Line Growth