Name
07. AI for Healthcare Marketing: Pitfalls and Best Practices
Date & Time
Tuesday, September 15, 2026, 8:35 AM - 9:15 AM
Speakers
Mark Bohen, Chief Marketing and Communications Officer, Mass General Brigham
Adam Rice, Senior Vice President and Chief Marketing Officer, CommonSpirit Health
Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
DeAnne Boegli, Communications and Marketing Manager, UnityPoint Health-Meriter
Adam Rice, Senior Vice President and Chief Marketing Officer, CommonSpirit Health
Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
DeAnne Boegli, Communications and Marketing Manager, UnityPoint Health-Meriter
Description
AI is transforming healthcare marketing, but missteps can undermine impact. This panel explores pitfalls to avoid and best practices for leveraging AI in patient engagement, personalization, and outreach. Leaders share strategies for data-driven campaigns, ethical considerations, and measurable results, highlighting how health systems can maximize ROI while maintaining trust and relevance.
Location Name
Salon A-3 (Lower level)
Full Address
Hilton Chicago
720 S Michigan Ave
Chicago, IL 60605
United States
720 S Michigan Ave
Chicago, IL 60605
United States
Session Type
Keynote Panel
Moderated by
Erika Spicer-Mason, MPH, Custom Content Manager and Writer/Editor, Becker's Healthcare
Moderator Email Address
espicermason@beckershealthcare.com
HIT + DH + RCM: Topic Tag
IT, Technology & Innovation, AI, Patient Engagement / Marketing, Strategy