Name
07. AI for Healthcare Marketing: Pitfalls and Best Practices
Date & Time
Tuesday, September 15, 2026, 8:35 AM - 9:15 AM
Speakers
Mark Bohen, Chief Marketing and Communications Officer, Mass General Brigham
Adam Rice, Senior Vice President and Chief Marketing Officer, CommonSpirit Health
Jay Sivasailam, Chief Brand and Division Marketing Officer, Providence
Mark Bohen Adam Rice Jay Sivasailam
Description

AI is transforming healthcare marketing, but missteps can undermine impact. This panel explores pitfalls to avoid and best practices for leveraging AI in patient engagement, personalization, and outreach. Leaders share strategies for data-driven campaigns, ethical considerations, and measurable results, highlighting how health systems can maximize ROI while maintaining trust and relevance.

Session Type
Keynote Panel
HIT + DH + RCM: Topic Tag
IT, Technology & Innovation, AI, Patient Engagement / Marketing, Strategy