Name
07. How Digital Health and Marketing Teams are Joining Forces for the Patient
Date & Time
Tuesday, September 15, 2026, 1:20 PM - 2:00 PM
Speakers
Brian Deffaa, Chief Marketing Officer, RWJBarnabas Health — West Orange
Lori Howley, Head, Marketing And Communications, Merrimack Health
Reed Smith, MBA, Senior Vice President And Chief Consumer Officer, Ardent Health
David Simpkins, EVP Chief Marketing and Community Affairs Officer, Rochester Regional Health System
Lori Howley, Head, Marketing And Communications, Merrimack Health
Reed Smith, MBA, Senior Vice President And Chief Consumer Officer, Ardent Health
David Simpkins, EVP Chief Marketing and Community Affairs Officer, Rochester Regional Health System
Description
Digital health and marketing teams are increasingly collaborating to enhance the patient experience. This panel explores how cross-functional partnerships drive engagement, personalization, and seamless care journeys. Leaders share strategies, tools, and success stories that align communication, technology, and service delivery, improving satisfaction, loyalty, and overall patient-centered outcomes.
Session Type
Panel
HIT + DH + RCM: Topic Tag
IT, Technology & Innovation, Patient Engagement / Marketing, Strategy, Patient Experience