Name
07. How Digital Health and Marketing Teams are Joining Forces for the Patient
Date & Time
Tuesday, September 15, 2026, 1:20 PM - 2:00 PM
Speakers
Lori Howley, Vice President, Marketing and Communications, Merrimack Health
Mary Fetsch, Director, Marketing and Corporate Communications, Powers Health
Dona Landers, Director, Digital Marketing, The Christ Hospital Health Network
Mary Fetsch, Director, Marketing and Corporate Communications, Powers Health
Dona Landers, Director, Digital Marketing, The Christ Hospital Health Network
Description
Digital health and marketing teams are increasingly collaborating to enhance the patient experience. This panel explores how cross-functional partnerships drive engagement, personalization, and seamless care journeys. Leaders share strategies, tools, and success stories that align communication, technology, and service delivery, improving satisfaction, loyalty, and overall patient-centered outcomes.
Location Name
Salon A-3 (Lower level)
Full Address
Hilton Chicago
720 S Michigan Ave
Chicago, IL 60605
United States
720 S Michigan Ave
Chicago, IL 60605
United States
Session Type
Panel
Moderated by
Giles Bruce, Assistant Editor, Becker's Healthcare
Moderator Email Address
gbruce@beckershealthcare.com
HIT + DH + RCM: Topic Tag
IT, Technology & Innovation, Patient Engagement / Marketing, Strategy, Patient Experience