Name
07. Why and How Marketing Leaders are Taking on Patient Experience
Date & Time
Tuesday, September 15, 2026, 9:25 AM - 10:05 AM
Speakers
Stephanie Murphy, Senior Vice President And Chief Marketing And Communications Officer, Temple Health
Erika Putinsky, Vice President, Brand and Digital Marketing Strategy, Emory Healthcare
Manny Rodriguez, Chief Marketing, Experience and Customer Officer, UCHealth
Rachel Felix, Senior Vice President and Chief Marketing and Growth Officer, Boston Medical Center Health System
Erika Putinsky, Vice President, Brand and Digital Marketing Strategy, Emory Healthcare
Manny Rodriguez, Chief Marketing, Experience and Customer Officer, UCHealth
Rachel Felix, Senior Vice President and Chief Marketing and Growth Officer, Boston Medical Center Health System
Description
Marketing leaders are expanding their role to influence the patient experience, blending brand strategy with care delivery. This panel explores why and how they drive engagement, satisfaction, and loyalty across touchpoints. Experts share insights on aligning marketing, operations, and digital initiatives to create seamless, patient-centered experiences that enhance organizational performance.
Location Name
Salon A-3 (Lower level)
Full Address
Hilton Chicago
720 S Michigan Ave
Chicago, IL 60605
United States
720 S Michigan Ave
Chicago, IL 60605
United States
Session Type
Panel
HIT + DH + RCM: Topic Tag
IT, Technology & Innovation, Patient Engagement / Marketing, Strategy, Patient Experience