Name
09. How to Build a Sustainable Patient Access & Engagement Strategy on a Budget
Date & Time
Wednesday, September 16, 2026, 10:35 AM - 11:15 AM
Speakers
Neda Khan, MBA, MHCI, Director, Digital Experience, Mount Sinai Health System
Richard Beatty, MBA, Executive Vice President, Healthcare Marketing, Ninala Medical Center
Afroz Hafeez, MD, MBA, Program Manager, Telemedicine, Rush University Medical Center
Sarah Poncelet, MBA, Associate Administrator, Access Transformation, Mayo Clinic
Neda Khan Richard Beatty Afroz Hafeez Sarah Poncelet
Description

Delivering strong patient access and engagement doesn’t require unlimited spending. This panel explores how health systems build sustainable strategies with limited budgets. Leaders will share practical approaches to prioritization, technology selection, and process redesign that expand access, improve experience, and drive results without overextending resources.

Location Name
Salon A-5 (Lower level)
Full Address
Hilton Chicago
720 S Michigan Ave
Chicago, IL 60605
United States
Session Type
Panel
Moderated by
Brian Zimmerman, Associate Vice President, Client Content + Strategy, Becker's Healthcare
Moderator Email Address
bzimmerman@beckershealthcare.com
HIT + DH + RCM: Topic Tag
AI, Patient Engagement / Marketing, Strategy, Patient Experience, Strategic Planning