Name
07. How Sports Partnerships Boost Digital Marketing at Health Systems
Date & Time
Tuesday, September 15, 2026, 2:10 PM - 2:50 PM
Speakers
Anthony Condia, Chief Marketing and Communications Officer, WVU Medicine
Jay Sivasailam, Vice President, Healthcare Strategy Head, Data Axle
Dona Landers, Director, Digital Marketing, The Christ Hospital Health Network
Anthony Condia Jay Sivasailam
Description

This panel will explore how health systems are leveraging sports partnerships to strengthen digital marketing strategies and expand brand visibility. Speakers will discuss the opportunities these partnerships create for audience engagement, community connection and consumer trust, along with the considerations involved in aligning sponsorship investments with broader marketing goals. The conversation will examine how marketing leaders will measure the impact of these collaborations and balance innovative brand-building tactics with budget and resource constraints.

Location Name
Salon A-3 (Lower level)
Full Address
Hilton Chicago
720 S Michigan Ave
Chicago, IL 60605
United States
Session Type
Panel
Moderated by
Giles Bruce, Assistant Editor, Becker's Healthcare
Moderator Email Address
gbruce@beckershealthcare.com