Name
03. How to Reach the Modern Patient as Both a Patient and a Consumer
Date & Time
Monday, April 19, 2027, 8:50 AM - 9:30 AM
Speakers
Ashley Biddy, MBA, MSN, RN, Chief Executive Officer and Chief Nursing Officer, Doctors' Memorial Hospital
Linh Dang, Chief Experience Officer, Cook County Health & Hospitals System
Bryon J. Schaeffer, MD, FAAFP, Vice President and Chief Medical Officer, Clarinda Regional Health Center
Hillery Smith Shay, MBA, Chief Marketing, Experience Officer, Children's Minnesota
Linh Dang, Chief Experience Officer, Cook County Health & Hospitals System
Bryon J. Schaeffer, MD, FAAFP, Vice President and Chief Medical Officer, Clarinda Regional Health Center
Hillery Smith Shay, MBA, Chief Marketing, Experience Officer, Children's Minnesota
Description
Today's patient checks reviews, compares prices and expects convenience before they ever pick up the phone. Panelists explore how health systems are balancing clinical trust-building with consumer-grade marketing and access strategies to reach people who evaluate care the same way they evaluate any other purchase, without losing the human element.
Session Type
Panel