Name
01. Community Engagement Strategies That Build Trust in Every ZIP Code
Date & Time
Wednesday, April 21, 2027, 2:10 PM - 2:50 PM
Speakers
Tim Coughlin, Senior Vice President, Brand Engagement and Marketing, Henry Ford Health
Molly Luton, Chief Strategic Communications Officer, Ballad Health
Michael Stapleton Jr., FACHE, President and Chief Executive Officer, Thompson Health
Alison Flynn Gaffney, FACHE, Chief Executive Officer, Banner University Medicine Tucson
Nathan Ziegler, PhD, System Vice President, Diversity, Leadership and Performance Excellence, CommonSpirit Health
Molly Luton, Chief Strategic Communications Officer, Ballad Health
Michael Stapleton Jr., FACHE, President and Chief Executive Officer, Thompson Health
Alison Flynn Gaffney, FACHE, Chief Executive Officer, Banner University Medicine Tucson
Nathan Ziegler, PhD, System Vice President, Diversity, Leadership and Performance Excellence, CommonSpirit Health
Description
Trust is local, and it's earned one relationship at a time. This panel explores how health systems build authentic community ties—through outreach, partnerships, and listening—that translate into loyalty and better outcomes. Attendees will gain practical approaches for tailoring engagement to diverse neighborhoods and measuring the long-term trust dividends that follow.
Session Type
Panel