Name
14. Strategic Growth from a Marketing Perspective
Date & Time
Tuesday, April 29, 2025, 2:10 PM - 2:50 PM
Speakers
Andrew Chang, Chief Marketing Officer, UChicago Medicine
Ryan Younger, Vice President, Marketing, Virtua Health
Sharon Line Clary, Senior Vice President, Community Impact and Partnership Engagement, AdventHealth Central Florida Division
Chris Bevolo, Chief Transformation Officer, BPD
Ryan Younger, Vice President, Marketing, Virtua Health
Sharon Line Clary, Senior Vice President, Community Impact and Partnership Engagement, AdventHealth Central Florida Division
Chris Bevolo, Chief Transformation Officer, BPD




Description
The Strategic Growth from a Marketing Perspective panel will delve into how hospital executives can leverage targeted marketing strategies to fuel sustainable growth and brand development. Topics will include utilizing data-driven marketing to attract and retain patients, building strong community relationships, and differentiating services in an increasingly competitive healthcare landscape. Panelists will also explore the integration of digital platforms, social media, and patient experience in shaping a hospital's reputation and expanding its reach. Additionally, the discussion will highlight best practices for aligning marketing efforts with organizational goals to ensure measurable and long-term success.
Location Name
Thought Leadership Stage (East Tower - Exhibit Level)
Session Type
Panel
Moderated by
Erika Spicer Mason, Custom Content Manager, Writer/Editor, Becker's Healthcare