Name
                                    14. Strategic Growth from a Marketing Perspective
                                        Date & Time
                                    Tuesday, April 29, 2025, 2:10 PM - 2:50 PM
                                        Speakers
                                    Andrew Chang, Chief Marketing Officer, UChicago Medicine
Ryan Younger, Vice President, Marketing, Virtua Health
Sharon Line Clary, Senior Vice President, Community Impact and Partnership Engagement, AdventHealth Central Florida Division
Chris Bevolo, Chief Transformation Officer, BPD
                                Ryan Younger, Vice President, Marketing, Virtua Health
Sharon Line Clary, Senior Vice President, Community Impact and Partnership Engagement, AdventHealth Central Florida Division
Chris Bevolo, Chief Transformation Officer, BPD
Description
                                    The Strategic Growth from a Marketing Perspective panel will delve into how hospital executives can leverage targeted marketing strategies to fuel sustainable growth and brand development. Topics will include utilizing data-driven marketing to attract and retain patients, building strong community relationships, and differentiating services in an increasingly competitive healthcare landscape. Panelists will also explore the integration of digital platforms, social media, and patient experience in shaping a hospital's reputation and expanding its reach. Additionally, the discussion will highlight best practices for aligning marketing efforts with organizational goals to ensure measurable and long-term success.
Location Name
                                    Thought Leadership Stage (East Tower - Exhibit Level)
                                        Session Type
                                    Panel
                                        Moderated by
                                    Erika Spicer Mason, Custom Content Manager, Writer/Editor, Becker's Healthcare