The evolving healthcare marketing landscape requires that organizations pay increasing attention to their brand equity and ensure a healthy balance between brand-building and performance marketing.

Improving the experience of care is a key to improving health outcomes. Yet in a sea of competing priorities and information overflow, understanding where to start can be daunting.

The use of AI technologies in healthcare is rapidly becoming more widespread. But at this early stage of widespread AI adoption, patients have clear preferences as to which AI tools they perceive as useful and which they view with suspicion. 

Patients who are treated by their physicians as unique individuals and not as a category of diseases experience their healthcare journey in a more positive light. However, organizations are struggling to deliver such personalized patient experiences.

The concept of human understanding revolves around finding ways to treat patients as unique individuals and personalize each patient's experiences in every interaction with the healthcare system.

Providing human-centered, individualized care makes a big difference to how patients experience the health system — but not all provider organizations have the right processes in place to enable such care.

Data that provide visibility into the patient experience, such as patient stories and metrics that capture patient sentiments, are crucial to understanding the healthcare user and creating compelling, patient loyalty-enhancing internal and external messaging.

The American Nurses Credentialing Center (ANCC) Magnet Recognition Program is considered the gold standard across the healthcare sector for nursing excellence.1 ChristianaCare in Newark, Del., achieved its first Magnet designation in 2010, was re-designated in 2015 and 2020 and is now applying for re-designation once again.

NRC Health, a leading provider of Human Understanding and data-driven insights, is pleased to announce the recipient of the 2023 Excellence in Patient Experience Award in a new category for critical access facilities.

For Jayce Hall, the vision behind his surreal portraits is to rethink what’s possible through art. 

NRC Health is pleased to announce the recipients of the 2023 Consumer Loyalty Awards and the Excellence in Patient Experience Awards. 

Healthcare organizations are experiencing lower levels of trust by patients, partly as a result of misaligned communications during the COVID-19 pandemic. Many healthcare leaders see the critical, timely need to regain that trust.

Care team recognition is an essential component of a broader workforce strategy, but many provider organizations have yet to fully deploy team recognition programs.

As the COVID-19 pandemic winds down, hospitals and health systems are placing a renewed focus on patient experience.

Today, leading organizations recognize that healthcare works better when it actively incorporates patient perspectives.

The challenges facing healthcare are familiar when examined individually: decreasing margins, clinician and care-team burnout, staffing struggles, and deferred care, to name a few.

While diversity, equity and inclusion (DEI) have long been discussed in healthcare, the question of how DEI is woven into the individual patient experience is still an open one.

With technology and financial pressures having penetrated all levels of healthcare, it can sometimes seem as if the industry has become distracted from its fundamental human mission.

Check out the November 2022 nSight Snapshot!

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In preparing the nSight for November 2022, we set out to investigate drivers of brand perception in the market...

The first step to rethinking and repairing access is to break the problem down into the 4 main...

Access to care is a major concern for both healthcare leaders and people seeking healthcare.

With technology-driven innovation having become routine and expected across the healthcare ecosystem, a human-focused approach to innovation can be a great differentiator.