Name
A. ASC Practice Marketing and Growth: Top Tips
Date & Time
Friday, June 12, 2026, 8:45 AM - 9:25 AM
Location Name
Vevey Ballroom
Speakers
Darrel Saldanha, MD, Owner, Hyde Park Surgery Center LLC
Nikhil Shetty, MD, FIPP, DABIPP, Chief Operating Officer, Midwest Interventional Spine Specialists
Cheryl Zapata, Chief Development Officer, Texas Back Institute
Mark Seelen, MBA, MPH, Senior Vice President, Operations, Orthopaedic Associates of Maine
Nikhil Shetty, MD, FIPP, DABIPP, Chief Operating Officer, Midwest Interventional Spine Specialists
Cheryl Zapata, Chief Development Officer, Texas Back Institute
Mark Seelen, MBA, MPH, Senior Vice President, Operations, Orthopaedic Associates of Maine
Moderated by
Alan Condon, Editor in Chief, Becker's Healthcare
Description
Spine, orthopedic, and ASC leaders share top marketing and growth strategies for ambulatory surgery centers. This panel explores branding, digital outreach, referral development, and patient engagement. Learn how successful ASCs are expanding market presence, increasing patient volume, and driving sustainable growth in a competitive outpatient surgical landscape.
Session Type
Panel
Full Address
Swissotel Chicago
323 E Wacker Dr
Chicago, IL 60601
United States
323 E Wacker Dr
Chicago, IL 60601
United States