Name
A. ASC Practice Marketing and Growth: Top Tips
Date & Time
Friday, June 12, 2026, 8:45 AM - 9:25 AM
Speakers
William Reeves, Vice President, Operations, Wisconsin Spine and Pain
Darrel Saldanha, Owner, Hyde Park Surgery Center LLC
Nikhil Shetty, Chief Operating Officer, Midwest Interventional Spine Specialists
Cheryl Zapata, Chief Development Officer, Texas Back Institute
Description
Spine, orthopedic, and ASC leaders share top marketing and growth strategies for ambulatory surgery centers. This panel explores branding, digital outreach, referral development, and patient engagement. Learn how successful ASCs are expanding market presence, increasing patient volume, and driving sustainable growth in a competitive outpatient surgical landscape.
Location Name
Vevey Ballroom
Full Address
Swissotel Chicago
323 E Wacker Dr
Chicago, IL 60601
United States
Session Type
Panel
ASC: Topic Tags
Service Line Growth, Operations, Leadership & Strategy