Name
04. How Sports Team Partnerships Boost Healthcare Marketing
Date & Time
Thursday, April 16, 2026, 11:30 AM - 12:00 PM
Speakers
Andrew Chang, Chief Marketing Officer, UChicago Medicine
Tim Couglin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Tim Couglin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Description
Hospital and health system executives discuss how sports partnerships elevate brand visibility and community engagement. This panel explores sponsorship strategy, storytelling, and ROI measurement to strengthen healthcare marketing initiatives.
Location Name
Grand K (East Tower - Ballroom Level)
Full Address
Hyatt Regency Chicago
151 E Wacker Dr
Chicago, IL 60601
United States
151 E Wacker Dr
Chicago, IL 60601
United States
Session Type
Panel
Topic Tag
Finance, Leadership & Strategy, Partnerships, Strategy