Name
04. How Sports Team Partnerships Boost Healthcare Marketing
Date & Time
Thursday, April 16, 2026, 11:30 AM - 12:00 PM
Speakers
Andrew Chang, Chief Marketing Officer, UChicago Medicine
Jenny Miller, Assistant Director, Service Line Marketing, The Christ Hospital Health Network
Tim Couglin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Jenny Miller, Assistant Director, Service Line Marketing, The Christ Hospital Health Network
Tim Couglin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Description
Hospital and health system executives discuss how sports partnerships elevate brand visibility and community engagement. This panel explores sponsorship strategy, storytelling, and ROI measurement to strengthen healthcare marketing initiatives.
Session Type
Panel