Name
04. How Sports Team Partnerships Boost Healthcare Marketing
Description
Hospital and health system executives discuss how sports partnerships elevate brand visibility and community engagement. This panel explores sponsorship strategy, storytelling, and ROI measurement to strengthen healthcare marketing initiatives.
Speakers
Andrew Chang, Chief Marketing Officer, UChicago Medicine
Tim Coughlin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Tim Coughlin, Vice President, Brand Engagement and Marketing, Henry Ford Health
Sylvester Youlo, MD, MBA, MHA FAAOS, FAAHKS, Orthopedic Surgeon, Phelps Health
Opeyemi Oluwole, Chief Marketing Officer, Hackensack Meridian Health
Moderated by
Giles Bruce, Assistant Editor, Becker's Healthcare
Date & Time
Thursday, April 16, 2026, 11:30 AM - 12:00 PM
Location Name
Grand K (East Tower - Ballroom Level)
Session Type
Panel
