Name
13. The New Front Door: How Nurses, Social Media and C-Suite Buy-in Created a Viral Recruitment Strategy
Date & Time
Monday, April 13, 2026, 11:35 AM - 12:15 PM
Speakers
Seth Lovell, Vice President, Nursing Transformation and Innovation, SSM Health
Caitlyn Obrock, System Director, Workforce Strategy and Scheduling, SSM Health
Andrea Zimmerman, Marketing Program Manager, SSM Health
Caitlyn Obrock, System Director, Workforce Strategy and Scheduling, SSM Health
Andrea Zimmerman, Marketing Program Manager, SSM Health
Description
- How to win leadership buy-in and put the right guardrails in place to launch a nurse influencer strategy
- The behind-the-scenes blueprint: how we built and scaled our nurse influencer program from scratch
- Why traditional brand messaging falls flat – and how authentic short-form video captures real attention
- The power of shifting the online narrative to inspire and attract the next generation of nurses
Session Type
Presentation