Swissotel Chicago
Partner Wayfinding Guide
The Swissotel spans two active conference levels, and as a sponsor or exhibitor, knowing how they connect is what turns your booth or session slot into a real plan — not a guess. Use this guide to map out where your space sits relative to the sessions, when attendees move, and the fastest way to get there yourself.
⚠️ Room assignments below reflect current space planning and may shift slightly as we finalize tracks. The main conference page will always be your source for the most up to date information.
Getting around:
To move between the Ballroom Level and the Second Floor, attendees take two sets of escalators up from the Zurich area. Build this into your plan when scheduling time between your space and sessions on the other level.
Second Floor - Session Rooms & Foyer Booths
Ballroom Level - Registration, Exhibit Hall, Sessions
What’s on each floor
The Vevey Ballroom hosts the event's keynote sessions with the Vevey Foyer hosting its own booths, where attendees funnel through between sessions. Three breakout track rooms across St. Gallen and Montreux round out this floor. To get here from the Ballroom Level, attendees will take two sets of escalators up from the Zurich area — plan for a brief transit when moving between floors.
Main stage session room hosting keynote sessions + celebrity keynotes.
Located directly outside the Track Rooms, with pass-through between sessions.
The main hub of the event. The Zurich Foyer serves as both the registration point and home to foyer booths — so attendees pass through here on arrival and again between sessions throughout the day. The Zurich Ballroom is the main Exhibit Hall, where all networking and meal functions are hosted.
Main registration point for the event. Located just outside the main Exhibit Hall; open all day.
Just outside the Zurich Ballroom and registration.
Main exhibit hall where all networking and meal functions will be hosted during the event.
