Marketing Leadership Forum

Tuesday, September 15

The Marketing Leadership Forum brings together senior healthcare marketing and digital leaders to examine how leading organizations are driving growth, strengthening brand trust, and accelerating patient acquisition in an increasingly competitive landscape.

Sessions focus on practical strategies to align marketing with enterprise priorities, optimize digital access and consumer experience, and demonstrate measurable ROI. Attendees will gain peer benchmarks, real-world case studies, and actionable frameworks to elevate performance across channels, from digital front door to physician alignment and service line growth.

Designed for CMOs, VPs, and senior marketing executives, this forum emphasizes candid discussion, proven playbooks, and meaningful connections with peers shaping the future of healthcare marketing.

Forum Agenda 

Tuesday, September 15, 2026
Continental Breakfast in the Exhibit Hall7:30 AM - 8:30 AM
07. AI for Healthcare Marketing: Pitfalls and Best Practices8:35 AM - 9:15 AM
07. Why and How Marketing Leaders are Taking on Patient Experience9:25 AM - 10:05 AM
Networking Break in the Exhibit Hall10:05 AM - 10:30 AM
07. AI in Healthcare Marketing: Strategy, Ethics and Impact10:35 AM - 11:15 AM
07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience11:25 AM - 12:05 PM
Networking Lunch in the Exhibit Hall12:15 PM - 1:15 PM
07. How Digital Health and Marketing Teams are Joining Forces for the Patient1:20 PM - 2:00 PM
07. How Sports Partnerships Boost Digital Marketing at Health Systems2:10 PM - 2:50 PM
Networking Break in the Exhibit Hall2:50 PM - 3:10 PM
07. Patient Engagement in the Age of AI Search, Chatbots3:15 PM - 3:55 PM
Happy Hour in the Exhibit Hall5:00 PM - 6:00 PM
Time Zone: (UTC-05:00) Central Time (US & Canada) [Change Time Zone]
Tuesday, September 15, 2026
Continental Breakfast in the Exhibit Hall7:30 AM - 8:30 AM
07. AI for Healthcare Marketing: Pitfalls and Best Practices8:35 AM - 9:15 AM
07. Why and How Marketing Leaders are Taking on Patient Experience9:25 AM - 10:05 AM
Networking Break in the Exhibit Hall10:05 AM - 10:30 AM
07. AI in Healthcare Marketing: Strategy, Ethics and Impact10:35 AM - 11:15 AM
07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience11:25 AM - 12:05 PM
Networking Lunch in the Exhibit Hall12:15 PM - 1:15 PM
07. How Digital Health and Marketing Teams are Joining Forces for the Patient1:20 PM - 2:00 PM
07. How Sports Partnerships Boost Digital Marketing at Health Systems2:10 PM - 2:50 PM
Networking Break in the Exhibit Hall2:50 PM - 3:10 PM
07. Patient Engagement in the Age of AI Search, Chatbots3:15 PM - 3:55 PM
Happy Hour in the Exhibit Hall5:00 PM - 6:00 PM
Time Zone: (UTC-05:00) Central Time (US & Canada) [Change Time Zone]
Tuesday, September 15, 2026
Continental Breakfast in the Exhibit Hall7:30 AM - 8:30 AM
07. AI for Healthcare Marketing: Pitfalls and Best Practices8:35 AM - 9:15 AM
07. Why and How Marketing Leaders are Taking on Patient Experience9:25 AM - 10:05 AM
Networking Break in the Exhibit Hall10:05 AM - 10:30 AM
07. AI in Healthcare Marketing: Strategy, Ethics and Impact10:35 AM - 11:15 AM
07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience11:25 AM - 12:05 PM
Networking Lunch in the Exhibit Hall12:15 PM - 1:15 PM
07. How Digital Health and Marketing Teams are Joining Forces for the Patient1:20 PM - 2:00 PM
07. How Sports Partnerships Boost Digital Marketing at Health Systems2:10 PM - 2:50 PM
Networking Break in the Exhibit Hall2:50 PM - 3:10 PM
07. Patient Engagement in the Age of AI Search, Chatbots3:15 PM - 3:55 PM
Happy Hour in the Exhibit Hall5:00 PM - 6:00 PM
Time Zone: (UTC-05:00) Central Time (US & Canada) [Change Time Zone]
Tuesday, September 15, 2026
Continental Breakfast in the Exhibit Hall7:30 AM - 8:30 AM
07. AI for Healthcare Marketing: Pitfalls and Best Practices8:35 AM - 9:15 AM
07. Why and How Marketing Leaders are Taking on Patient Experience9:25 AM - 10:05 AM
Networking Break in the Exhibit Hall10:05 AM - 10:30 AM
07. AI in Healthcare Marketing: Strategy, Ethics and Impact10:35 AM - 11:15 AM
07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience11:25 AM - 12:05 PM
Networking Lunch in the Exhibit Hall12:15 PM - 1:15 PM
07. How Digital Health and Marketing Teams are Joining Forces for the Patient1:20 PM - 2:00 PM
07. How Sports Partnerships Boost Digital Marketing at Health Systems2:10 PM - 2:50 PM
Networking Break in the Exhibit Hall2:50 PM - 3:10 PM
07. Patient Engagement in the Age of AI Search, Chatbots3:15 PM - 3:55 PM
Happy Hour in the Exhibit Hall5:00 PM - 6:00 PM
Time Zone: (UTC-05:00) Central Time (US & Canada) [Change Time Zone]

Speakers

Adam Rice
Adam Rice
Senior Vice President and Chief Marketing Officer
CommonSpirit Health
Megan Mahncke
Megan Mahncke
Chief Marketing Officer
Intermountain Health
Paul Testa
Paul Testa
MD
Chief Health Informatics Officer
NYU Langone Health
Jaideep Deshpande
Jaideep Deshpande
MBA
Executive Director, Strategy and Marketing, College of Dentistry
University of Illinois Chicago
Jonathan Beltran
Jonathan Beltran
MBA
Senior Director, Marketing Operations and Analytics
Keck Medicine of USC
Mark Bohen
Mark Bohen
Chief Marketing and Communications Officer
Mass General Brigham
Brian Deffaa
Brian Deffaa
Executive Vice President and Chief Marketing Officer
RWJBarnabas Health
Manny Rodriguez
Manny Rodriguez
Chief Marketing, Experience and Customer Officer
UCHealth
Reed Smith
Reed Smith
MBA
Senior Vice President and Chief Consumer Officer
Ardent Health
Stephanie Murphy
Stephanie Murphy
Senior Vice President And Chief Marketing And Communications Officer
Temple Health
Erika Putinsky
Erika Putinsky
Vice President, Brand and Digital Marketing Strategy
Emory Healthcare
Lori Howley
Lori Howley
Head, Marketing and Communications
Merrimack Health
Rachel Felix
Rachel Felix
Senior Vice President and Chief Marketing and Growth Officer
Boston Medical Center Health System
Diana Caragacianu
Diana Caragacianu
MD, FACS
Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery
Northwell South Shore University Hospital
Gerrit von Wenckstern
Gerrit von Wenckstern
MBA, CLSSGB
Marketing Director
The University of Texas Medical Branch
Grant J. Heston
Grant J. Heston
Vice President, Enterprise Marketing and Communications
VCU and VCU Health
Anthony Condia
Anthony Condia
Chief Marketing and Communications Officer
WVU Medicine
Allyzon Zahorcak
Allyzon Zahorcak
Director, Performance Marketing
Emory Healthcare
Andrew Chang
Andrew Chang
Chief Marketing Officer
UChicago Medicine
Jay Sivasailam
Jay Sivasailam
Former Chief Brand and Division Marketing Officer
Lawrence Montgomery
Lawrence Montgomery
Chief Marketing Officer
Baptist Health
Tyler Pierce
Tyler Pierce
Director, Digital Strategy
Rochester Regional Health
Adam Rice
Adam Rice
Senior Vice President and Chief Marketing Officer
CommonSpirit Health
Megan Mahncke
Megan Mahncke
Chief Marketing Officer
Intermountain Health
Paul Testa
Paul Testa
MD
Chief Health Informatics Officer
NYU Langone Health
Jaideep Deshpande
Jaideep Deshpande
MBA
Executive Director, Strategy and Marketing, College of Dentistry
University of Illinois Chicago
Jonathan Beltran
Jonathan Beltran
MBA
Senior Director, Marketing Operations and Analytics
Keck Medicine of USC
Mark Bohen
Mark Bohen
Chief Marketing and Communications Officer
Mass General Brigham
Brian Deffaa
Brian Deffaa
Executive Vice President and Chief Marketing Officer
RWJBarnabas Health
Manny Rodriguez
Manny Rodriguez
Chief Marketing, Experience and Customer Officer
UCHealth
Reed Smith
Reed Smith
MBA
Senior Vice President and Chief Consumer Officer
Ardent Health
Stephanie Murphy
Stephanie Murphy
Senior Vice President And Chief Marketing And Communications Officer
Temple Health
Erika Putinsky
Erika Putinsky
Vice President, Brand and Digital Marketing Strategy
Emory Healthcare
Lori Howley
Lori Howley
Head, Marketing and Communications
Merrimack Health
Rachel Felix
Rachel Felix
Senior Vice President and Chief Marketing and Growth Officer
Boston Medical Center Health System
Diana Caragacianu
Diana Caragacianu
MD, FACS
Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery
Northwell South Shore University Hospital
Gerrit von Wenckstern
Gerrit von Wenckstern
MBA, CLSSGB
Marketing Director
The University of Texas Medical Branch
Grant J. Heston
Grant J. Heston
Vice President, Enterprise Marketing and Communications
VCU and VCU Health
Anthony Condia
Anthony Condia
Chief Marketing and Communications Officer
WVU Medicine
Allyzon Zahorcak
Allyzon Zahorcak
Director, Performance Marketing
Emory Healthcare
Andrew Chang
Andrew Chang
Chief Marketing Officer
UChicago Medicine
Jay Sivasailam
Jay Sivasailam
Former Chief Brand and Division Marketing Officer
Lawrence Montgomery
Lawrence Montgomery
Chief Marketing Officer
Baptist Health
Tyler Pierce
Tyler Pierce
Director, Digital Strategy
Rochester Regional Health
Adam Rice
Adam Rice
Senior Vice President and Chief Marketing Officer
CommonSpirit Health
Megan Mahncke
Megan Mahncke
Chief Marketing Officer
Intermountain Health
Paul Testa
Paul Testa
MD
Chief Health Informatics Officer
NYU Langone Health
Jaideep Deshpande
Jaideep Deshpande
MBA
Executive Director, Strategy and Marketing, College of Dentistry
University of Illinois Chicago
Jonathan Beltran
Jonathan Beltran
MBA
Senior Director, Marketing Operations and Analytics
Keck Medicine of USC
Mark Bohen
Mark Bohen
Chief Marketing and Communications Officer
Mass General Brigham
Brian Deffaa
Brian Deffaa
Executive Vice President and Chief Marketing Officer
RWJBarnabas Health
Manny Rodriguez
Manny Rodriguez
Chief Marketing, Experience and Customer Officer
UCHealth
Reed Smith
Reed Smith
MBA
Senior Vice President and Chief Consumer Officer
Ardent Health
Stephanie Murphy
Stephanie Murphy
Senior Vice President And Chief Marketing And Communications Officer
Temple Health
Erika Putinsky
Erika Putinsky
Vice President, Brand and Digital Marketing Strategy
Emory Healthcare
Lori Howley
Lori Howley
Head, Marketing and Communications
Merrimack Health
Rachel Felix
Rachel Felix
Senior Vice President and Chief Marketing and Growth Officer
Boston Medical Center Health System
Diana Caragacianu
Diana Caragacianu
MD, FACS
Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery
Northwell South Shore University Hospital
Gerrit von Wenckstern
Gerrit von Wenckstern
MBA, CLSSGB
Marketing Director
The University of Texas Medical Branch
Grant J. Heston
Grant J. Heston
Vice President, Enterprise Marketing and Communications
VCU and VCU Health
Anthony Condia
Anthony Condia
Chief Marketing and Communications Officer
WVU Medicine
Allyzon Zahorcak
Allyzon Zahorcak
Director, Performance Marketing
Emory Healthcare
Andrew Chang
Andrew Chang
Chief Marketing Officer
UChicago Medicine
Jay Sivasailam
Jay Sivasailam
Former Chief Brand and Division Marketing Officer
Lawrence Montgomery
Lawrence Montgomery
Chief Marketing Officer
Baptist Health
Tyler Pierce
Tyler Pierce
Director, Digital Strategy
Rochester Regional Health